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yes logo 40 years of branding and design by michael peters

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Jesko Perrey Retail Marketing and Branding. A Definitive Guide to Maximizing ROI Jesko Perrey Retail Marketing and Branding. A Definitive Guide to Maximizing ROI
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Jesko Perrey Retail Marketing and Branding. A Definitive Guide to Maximizing ROI


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4040.87 руб.

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

Logo Design. Volume 2 Logo Design. Volume 2
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Logo Design. Volume 2


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3615 руб.

Издание на английском, французском и немецком языках. The world's best graphic symbols, tradmarks and logotypes In this follow-up to our immensely successful first volume, you'll find over 2,000 logos as well as detailed case studies on brand identities such as MTV and Wrangler. Top design and branding teams and offices featured include MetaDesign, Saffron Brand Consultants, Research Studios, Stefan Sagmeister, and Studio Dumbar. With a foreword by MetaDesign's chief design officer Uli Mayer-Johanssen and an introduction by branding guru Wally Olins, this collection brings an insider's prospective to the art of designing successful logos in any field of commerce.

Abellan Miquel Brand and Branding Abellan Miquel Brand and Branding
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Abellan Miquel Brand and Branding


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4866 руб.

Drawing on the work of some of the world`s most talented, innovative, and creative brand and product designers, Brand & Branding offers a stunning visual showcase of how design can be used to create brand awareness that speaks directly to the consumer.

Christoph Martin Wieland Reading R. S. Peters Today. Analysis, Ethics, and the Aims of Education Christoph Martin Wieland Reading R. S. Peters Today. Analysis, Ethics, and the Aims of Education
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Christoph Martin Wieland Reading R. S. Peters Today. Analysis, Ethics, and the Aims of Education


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2607.3 руб.

Reading R. S. Peters Today: Analysis, Ethics and the Aims of Education reassesses British philosopher Richard Stanley Peters’ educational writings by examining them against the most recent developments in philosophy and practice. Critically reassesses R. S. Peters, a philosopher who had a profound influence on a generation of educationalists Brings clarity to a number of key educational questions Exposes mainstream, orthodox arguments to sympathetic critical scrutiny

Bill Chiaravalle Branding For Dummies Bill Chiaravalle Branding For Dummies
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Bill Chiaravalle Branding For Dummies


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1555.63 руб.

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

Fiell Charlotte, Fiell Peter Graphic Design Now Fiell Charlotte, Fiell Peter Graphic Design Now
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Fiell Charlotte, Fiell Peter Graphic Design Now


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964 руб.

"A great flip through, fully loaded with print, Web, signage, and branding work by an international roster." -i.D., New York Covering a vast range of cutting-edge graphic design, with politically charged anti-commercial work placed side by side with Nike's latest ads, this book presents a sweeping look at today's most progressive graphic trends-from signage and packaging to branding and web-design. 52 designers and firms listed alphabetically Entries include: - examples of recent work - biographical and contact information - the answer to the question "What is your vision for the future of graphic design?" Издание на английском, французском и немецком языках.

Terri Peters Design for Health. Sustainable Approaches to Therapeutic Architecture Terri Peters Design for Health. Sustainable Approaches to Therapeutic Architecture
:

Terri Peters Design for Health. Sustainable Approaches to Therapeutic Architecture


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2901.64 руб.

Design for Health: Sustainable Approaches to Therapeutic Architecture Guest-Edited by Terri Peters This issue of AD seeks out innovative and varied sustainable architectural responses to designing for health, such as: integrating sensory gardens and landscapes into the care environment; specifying local materials and passive technologies; and reinvigorating aging postwar facilities. Contributors include: Anne-Marie Adams, Sean Ahlquist, Giuseppe Boscherini, Robin Guenther, Charles Jencks, Richard Mazuch, Stephen Verderber, Featured architects: 100% Interior, Arup, C.F. Møller, Lyons, MASS Design Group, Mongomery Sisam Architects, Penoyre & Prasad

Terri Peters Inside Smartgeometry. Expanding the Architectural Possibilities of Computational Design Terri Peters Inside Smartgeometry. Expanding the Architectural Possibilities of Computational Design
:

Terri Peters Inside Smartgeometry. Expanding the Architectural Possibilities of Computational Design


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3631.36 руб.

Smartgeometry (SG) is a key influence on the architectural community who explore creative computational methods for the design of buildings. An informal international network of practitioners and researchers, the group meets annually to experiment with new technologies and collaborate to develop digital design techniques. When SG was founded in 2001 by London-based architects and friends Hugh Whitehead (Foster + Partners), J Parrish (AECOM) and Lars Hesselgren (PLP), there was little in the way of parametric tools for architecture. SG was founded to encourage the development, discussion and experimentation of digital design techniques driven by design intent rather than on construction specifications. SG calls for a re-consideration of the design process, where the creation of computational mechanisms become an integral part of designing – not a task done prior to or separate from the process. In the early years of the workshops this need for new ways of design thinking led to the development of Bentley´s GenerativeComponents software. In recent years, the ecology of these design environments has diversified to include multiple software platforms, as well as innovative fabrication techniques and interactive environments. SG has grown accordingly from a handful of experts to an international network of designers who are defining the future of design. Founded by digital pioneers, it creates the algorithmic designers of the future. Inside Smartgeometry can be seen as a retroactive manifesto for SG, examining and contextualising the work of the SG community: the digital spaces, prototypes and buildings designed using bespoke tools created in response to architectural ideas. From interactive crowd-sourcing tools to responsive agent-based systems to complex digitally fabricated structures, it explores more than a decade of advances that have been influential for architecture. Through 23 original texts including reflections by the founders, and key contributors such as Robert Aish, Martin Bechthold, Mark Burry, Chris Williams and Robert Woodbury, the book offers a critical state of the art of computational design for architecture. Many international design and engineering firms have participated in SG and the book includes chapters by practitioners from offices such as CASE, Design2Production, Foster + Partners, Grimshaw, Populous and SOM.

Brand Spaces. Branded Architecture and the Future of Retail Design Brand Spaces. Branded Architecture and the Future of Retail Design
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Brand Spaces. Branded Architecture and the Future of Retail Design


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5381 руб.

The future of spatial branding experiences. New concepts for communicating brands via architecture, trade show presentations, shops, and interior design. Brand...

William Arruda Career Distinction. Stand Out by Building Your Brand William Arruda Career Distinction. Stand Out by Building Your Brand
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William Arruda Career Distinction. Stand Out by Building Your Brand


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1428.64 руб.

Praise for Career Distinction «Hands down, this book is the bible on branding for your career!» – Susan Britton Whitcomb, author of Job Search Magic «As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend–Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker.» – Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute «Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition.» – L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job

Andy Pike Origination. The Geographies of Brands and Branding Andy Pike Origination. The Geographies of Brands and Branding
:

Andy Pike Origination. The Geographies of Brands and Branding


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2901.64 руб.

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding Challenges current interpretations of brands as vehicles of homogenization in globalization Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands Forges strong new connections between political and cultural economy approaches within geography Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places

Logo Design Logo Design
:

Logo Design


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3036 руб.

Everybody knows that brand identity is key. A good logo can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. This exhaustive guide brings together diverse logos from over 30 countries, organized into chapters by theme, such as media, retailers, events, regions, service and agencies. A full index provided at the end of the book lists each logo`s company, designer, and designer`s website. Also included is a case study section, concentrating on logo application and development. No graphic designer can do without this book, and anyone who`s interested in design will appreciate this diverse compendium of visual ideas. As scientist Linus Pauling once said, "In order to come up with one good idea, you must have lots of ideas." Страницы книги закрываются на резинку. Издание на английском языке.

Heimann Jim, Heller Steven, Mariani John Menu Design in America. A Visual and Culinary History of Graphic Styles and Design. 1850–1985 Heimann Jim, Heller Steven, Mariani John Menu Design in America. A Visual and Culinary History of Graphic Styles and Design. 1850–1985
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Heimann Jim, Heller Steven, Mariani John Menu Design in America. A Visual and Culinary History of Graphic Styles and Design. 1850–1985


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5060 руб.

A la carte Appetite for art: over one hundred years of menu graphics Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake. Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examples, illustrated in vibrant color, this deluxe volume not only showcases this extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. In addition to the menu covers, many menu interiors are featured providing a epicurean tour and insight to more than a hundred years of dining out. An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany the menus throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys dining out and its graphic and gastronomic history. Nearly 800 stunning examples of menu design Covers more than a century of exquisite vintage design

Edgar Peters E. Complexity, Risk, and Financial Markets Edgar Peters E. Complexity, Risk, and Financial Markets
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Edgar Peters E. Complexity, Risk, and Financial Markets


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1960.87 руб.

A groundbreaking look at complexity theory and its implications in the world of finance Complexity theory tells us that processes with a large number of seemingly independent agents-such as free markets-can spontaneously organize themselves into a coherent system. In this fascinating book, Edgar Peters brings together scientific theory, the artistic process, and economics to show how the randomness and uncertainty of complexity theory can be applied to financial markets. Written in an engaging and accessible style, this is a thoughtful, conceptual look at the way free markets are, by their nature, continually evolving complex systems. Expanding on previous explorations of chaos theory, Peters draws on real-life examples ranging from the Asian crisis to America's love of conspiracy to show that complexity and randomness are necessary for the free markets to operate in a competitive manner.

Michael Portillo Great British Railway Journeys Michael Portillo Great British Railway Journeys
:

Michael Portillo Great British Railway Journeys


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805.51 руб.

The Sunday Times BestsellerA glorious insight into Britain over the last 150 years – its history, landscape and people – from the window of Britain’s many and magnificent railway journeys.Inspired by George Bradshaw, a 19th-century cartographer who mapped Britain’s railways as they sprung up around him, Charlie Bunce and Michael Portillo take a journey along nine classic British railway routes and surround themselves with the history, the charm and the people at the heart of the railways.More than just a practical mode of transport, Britain’s railways are richly representative and evocative of British society and how it has developed over the last 150 years. Symbols of progress and change, they tell of remarkable breakthroughs in technology, industry and travel. Iconic in their design they have both made a distinctive impact on Britain’s landscape and opened it up to millions of people who, through train journeys alone, became acquainted with wonderful new places and sights. And as fond staples of childhood experiences they evoke deep, memorable feelings of nostalgia, of holidays and home.Great British Train Journeys is a passionate, charming and insightful look at Britain from a window seat: a compelling read for all who look forward to travelling by train.

Michael Portillo Great British Railway Journeys Text Only Michael Portillo Great British Railway Journeys Text Only
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Michael Portillo Great British Railway Journeys Text Only


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805.51 руб.

TEXT ONLY EBThe Sunday Times BestsellerA glorious insight into Britain over the last 150 years – its history, landscape and people – from the window of Britain’s many and magnificent railway journeys.Inspired by George Bradshaw, a 19th-century cartographer who mapped Britain’s railways as they sprung up around him, Charlie Bunce and Michael Portillo take a journey along nine classic British railway routes and surround themselves with the history, the charm and the people at the heart of the railways.More than just a practical mode of transport, Britain’s railways are richly representative and evocative of British society and how it has developed over the last 150 years. Symbols of progress and change, they tell of remarkable breakthroughs in technology, industry and travel. Iconic in their design they have both made a distinctive impact on Britain’s landscape and opened it up to millions of people who, through train journeys alone, became acquainted with wonderful new places and sights. And as fond staples of childhood experiences they evoke deep, memorable feelings of nostalgia, of holidays and home.Great British Train Journeys is a passionate, charming and insightful look at Britain from a window seat: a compelling read for all who look forward to travelling by train.

Jeff Brooks The Money-Raising Nonprofit Brand. Motivating Donors to Give, Give Happily, and Keep on Giving Jeff Brooks The Money-Raising Nonprofit Brand. Motivating Donors to Give, Give Happily, and Keep on Giving
:

Jeff Brooks The Money-Raising Nonprofit Brand. Motivating Donors to Give, Give Happily, and Keep on Giving


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3922.14 руб.

Why commercial-style branding doesn't work for nonprofits—and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding—a well-developed discipline with a history of commercial success—fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry. Offers a real-world fundraising strategies that work in the nonprofit world Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world Nonprofit fundraising is a fundamentally different world—financially, emotionally, and practically—than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do.

Joe Peters Cry Myself to Sleep: He had to escape. They would never hurt him again. Joe Peters Cry Myself to Sleep: He had to escape. They would never hurt him again.
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Joe Peters Cry Myself to Sleep: He had to escape. They would never hurt him again.


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149.51 руб.

The next book from the number one bestselling author of Cry Silent Tears.Joe was only five years old when he lost his voice. Only five years old when he was first beaten by his mother and raped by her boyfriend. And only nine years old when his mother sold him to a paedophile ring.At sixteen, Joe finally found the courage to escape and headed for Charing Cross station with no money in his pocket, no friends and nowhere to turn to. But the nightmare was far from over.Haunted by his harrowing past, Joe's life spiralled out of control. Living on the lonely streets of London, Joe turned down a dark path of crime and self-destruction and it seemed that he was bound for prison. Until the love of a good woman set him free…This is the ultimate story of triumph over evil, of survival and redemption. Heartbreaking, but unbelievably inspiring, it is a testament to the unbreakable resilience of a little boy who grew up into a remarkable man. Now that he has found his voice again, Joe speaks out against child abuse and helps support and protect other children whose lives have been blighted by it.

Светлана Полтавская My Ghost Friend! Светлана Полтавская My Ghost Friend!
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Светлана Полтавская My Ghost Friend!


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396 руб.

Love to travel an zabrosom, but one zabroski I meet his Ghost friend and I were not frightened I became a close friend to dogs, Ghost dog, Yes, Yes it is the dog you heard right. I decided to help this animal by freeing it from the shackles of Satan. who held her for 20 years.

Full Yes None Cotton Casual Hip Hop 2019 New Arrival Hoodies Popular Logo Bigger Set Of Men And Women Who Clothes Loose Coat Full Yes None Cotton Casual Hip Hop 2019 New Arrival Hoodies Popular Logo Bigger Set Of Men And Women Who Clothes Loose Coat
:

Full Yes None Cotton Casual Hip Hop 2019 New Arrival Hoodies Popular Logo Bigger Set Of Men And Women Who Clothes Loose Coat


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1612 руб.

Dalcacio Reis Product Design in the Sustainable Era Dalcacio Reis Product Design in the Sustainable Era
:

Dalcacio Reis Product Design in the Sustainable Era


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3036 руб.

Green Is Now Everyone's Favorite Color Designing products with future generations in mind Sustainability is not a passing fashion, and people are constantly searching for more information, products and innovations in this area. Designers, in turn, are responding with elegant, efficient, low-impact products that look towards a sustainable future. This book brings together over 180 such innovative and award-winning projects from over 20 countries, launched by leading design offices and companies worldwide, including IDEO, IBM, and New Deal Design. Featuring reusable products from water bottles and diapers to solar- and wind-powered goods; clocks that run by reacting with soil; air and water purifiers; coffins and urns for sustainable funerals; paper made from elephant and sheep dung-as well as eco-friendly chocolates, bikinis, guitars, energy efficient appliances and much more-this is a state-of-the-art update on the sustainable revolution in product design. About the author: Dalcacio Reis was born in Brazil and trained as a product designer in Rio de Janeiro before joining Ana Couto Branding & Design, one of the region's top branding offices. After managing several projects in Latin America, Reis pursued an MBA in Sustainable Business, in order to help shape a new era of product development and consumer behaviour. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now! Multilingual Edition: English, French, German.

Marianne Klimchuk R. Packaging Design. Successful Product Branding from Concept to Shelf Marianne Klimchuk R. Packaging Design. Successful Product Branding from Concept to Shelf
:

Marianne Klimchuk R. Packaging Design. Successful Product Branding from Concept to Shelf


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4103.04 руб.

How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find: * Insightful images of the design process, design concepts, three-dimensional models, and prototypes * A wealth of case studies showcasing how superior packaging designs were created * A framework for today's packaging design business * Environmental considerations, along with legal and regulatory issues * Useful appendices with advice on portfolio development and professional practice guidelines

Alina Wheeler Designing Brand Identity. An Essential Guide for the Whole Branding Team Alina Wheeler Designing Brand Identity. An Essential Guide for the Whole Branding Team
:

Alina Wheeler Designing Brand Identity. An Essential Guide for the Whole Branding Team


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3108.37 руб.

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. «Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system.» – Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte «Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic.» – Paula Scher, Partner, Pentagram «Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business.» – Alex Center, Design Director, The Coca-Cola Company «Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand.» – Andrew Ceccon, Executive Director, Marketing, FS Investments «If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible.» – Olka Kazmierczak, Founder, Pop Up Grupa «The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted.» – Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

Domus 1930s Domus 1930s
:

Domus 1930s


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1580 руб.

Offering an unrivaled record of architecture and design, the “living diary of domus was founded by Gio Ponti in 1928. Through the years and decades that followed, the...


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Smartgeometry (SG) is a key influence on the architectural community who explore creative computational methods for the design of buildings. An informal international network of practitioners and researchers, the group meets annually to experiment with new technologies and collaborate to develop digital design techniques. When SG was founded in 2001 by London-based architects and friends Hugh Whitehead (Foster + Partners), J Parrish (AECOM) and Lars Hesselgren (PLP), there was little in the way of parametric tools for architecture. SG was founded to encourage the development, discussion and experimentation of digital design techniques driven by design intent rather than on construction specifications. SG calls for a re-consideration of the design process, where the creation of computational mechanisms become an integral part of designing – not a task done prior to or separate from the process. In the early years of the workshops this need for new ways of design thinking led to the development of Bentley´s GenerativeComponents software. In recent years, the ecology of these design environments has diversified to include multiple software platforms, as well as innovative fabrication techniques and interactive environments. SG has grown accordingly from a handful of experts to an international network of designers who are defining the future of design. Founded by digital pioneers, it creates the algorithmic designers of the future. Inside Smartgeometry can be seen as a retroactive manifesto for SG, examining and contextualising the work of the SG community: the digital spaces, prototypes and buildings designed using bespoke tools created in response to architectural ideas. From interactive crowd-sourcing tools to responsive agent-based systems to complex digitally fabricated structures, it explores more than a decade of advances that have been influential for architecture. Through 23 original texts including reflections by the founders, and key contributors such as Robert Aish, Martin Bechthold, Mark Burry, Chris Williams and Robert Woodbury, the book offers a critical state of the art of computational design for architecture. Many international design and engineering firms have participated in SG and the book includes chapters by practitioners from offices such as CASE, Design2Production, Foster + Partners, Grimshaw, Populous and SOM.
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